Removes surface buildup and prepares the cuticle, lifting its overlapping layers to allow the treatment to penetrate the hair. A clarifying shampoo is emulsified on damp hair twice before all Keratin Complex treatments. The alkaline pH properly activates the cuticle to best prepare the hair for a smoothing treatment.

The keratin treatment penetrates into the hair’s cuticle. Hydrolyzed keratin strengthens keratin bonds from within, helps repair damage, and smooths the hair shaft.

Keratin Complex treatments are applied with a brush and bowl application, similar to applying color. It is important not to oversaturate the hair, so a fine-tooth comb is also used to distribute the treatment. The keratin is driven into the activated cuticle, targeting the damaged areas. The application takes between 10 to 15 minutes and does not create any sensation on the scalp.

With the assistance of heat—first with a blow-dryer and finally with a flatiron, sealing in the treatment to create a humidity-resistant finish and smooth silky strands.
Though Keratin Complex treatments do not damage the hair, a flatiron at a very high temperature can. Always use a professional titanium flatiron and professional judgment when selecting the flatiron temperature. Start at the lowest recommended temperature and increase only if necessary.